The Flickr team was tasked
with saving the bottom line in 2016, while simultaneously bringing the focus back to where the community has asked it to be, our fabulously
rich content base. To make this shift in product focus a
reality, we needed users to pay to continue using our
Auto Uploadr feature.
To soften the blow we
implemented a new coupon system and re-fresh to our marketing around Flick Pro.
In tandem we partnered
with Adobe to offer deeper
discounts to select users. Thenumber of new subscriptions has doubled week over week after launch.